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STRATEGY

BUSINESS PIVOT STRATEGY

How might a movie  business pivot in a socially distanced time?

This project is a Business Ecosystem Study of Book My Show. The movie theater business got hit massively in the pandemic. We studied it's the then Value Proposition and strategized on how the business can leverage it to grow and create more value for their customers and for themselves in the future.

RESEARCH | VIRTUAL ETHNOGRAPHY | BUSINESS STRATEGY

Sep 2020

ORG DESIGN AUDIT STRATEGY

How might we perform a design audit to increase sales for Dinshaws?

We audited Dinshaws, a milk manufacturing organization through design techniques to identify their inefficiencies. We proposed gaps and a strategic roadmap for their transformation. Our recommendations were applied to their newspaper ads and the organisation saw significant growth in sales.

Visit my teammate Ankita's document

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MARKET RESEARCH | PERCEPTION STUDY | AUDIT REPORT

 Dec 2020

RE-BRANDING STRATEGY

How to develop a new communication strategy for a non-profit publication?

This was a project undertaken to redesign the communication strategy for SEWA, an all women's co-operative. They manufacture and sell handmade recycled books and paper stationery. SEWA provides jobs and thus financial support and decent living to the local waste pickers community through this co-operative.

BRAND ARCHETYPING | IDENTITY DESIGN | PROMOTION PLANS

 Dec 2019

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