Soukarni Barai
UX Researcher | Service Strategist | Designer
Edu Curri
Edu-Curri is a hypothetical education curriculum consultancy. This project was undertaken to understand entrepreneurship. A mock pitch proposal was formulated to explain company guidelines -
"Holistic solutions in education with equal focus on academics, extracurricular's and the mental well-being of all that forms a part of a school’s education ecosystem. Alternative schooling methods are on the rise and have potential to achieve a holistic and contextually strong school ecosystems."
KEYWORDS
INNOVATION - ENTREPRENEURSHIP - PITCH PROPOSAL
HYPOTHETICAL CLIENT
Adani Vidya Mandir, Ahmedabad, India
February 2020
All the information shared in this project is hypothetical and has been used for the purpose of academic study only.
Helping schools embrace their plethora, uniquely.
Our Story
Edu-Curri was started in 2017 by three friends over a cup of tea and a discarded graduation project. The company stems from a critical observation that they all resonated with -
How long will the rat race exist in India?
An artist, a storyteller and a cool-hunter came together to work as a unique coalition of experts who study school ecosystems and supplement their curriculum's with unique tools and services.
Bhavika Gupta
Founder of SECMOL , Leh
Soukarni Barai
PhD Child Psychology
Shweta Chaudhri
MBA , INSEAD
Company Overview
GOAL
To provide curriculum investigation and design new formats of facilitating social skills and development in educational institutions
VISION
To humanize learning within Indian curriculums
MISSION
Become a pioneer and empower Holistic learning
Background
WHO ?
WHAT ?
We are Curriculum Investigators and change-makers
Create tools for redefining educational pedagogies
WHERE ?
Private Schools
-
Tier 1 Cities
Services Designed
You can tap/ hover over the images below to read more about the services designed.
Pedagogy
Tools
To promote more self initiatives in children, facilitators were provided tools to enable the child to publish a daily reflective report that doesn’t just allow students to be introspective but also the facilitators to be conscious of their development.
.png)
Modular
Time-Table
.png)
We aimed to break the norm of a time-table from being fixed to something modular. By fixing the visiting hours of faculties present within premises we enabled students to be decision makers of how to divide their time based on their personal choices.
WHY ?
During the Academic term. A year long tie-up.
We want to change the pedagogy within the Indian education system and make it value-focused rather than number-focused
WHEN ?
HOW ?
Using behavioral/
psychological/academic experts on contractual basis
Self-Sustaining Ecosystems
We designed a self sustaining ecosystem within school premises where the children were the drivers and not simply consumers of the space.
Vision
Alignment
Certain schools have had issues in translating their ideology to probable consumers. We identified this and re-aligned their communication channels to their root ideology.
Panel Introduction
We identified the rising disinterest of students in academics and inferred that there was a need for personal counsel. So we helped the board to set up a counsel panel for the students.
Proposal to Adani Vidya Mandir
Adani Vidya Mandir has been in the city of Ahmedabad since 2008. An institution that boasts of its growth into “A place to Learn; A space to Grow”. The schools values are exemplary and we want to become a part of this legacy. While you have set out to become pioneers in your sector, we want to be the wind in your sails as you navigate this new education market where parents demand beyond academics. With our expertise in curriculum investigation, experienced research organizations and unique solution discoveries, we can become an asset to your prestigious institution and work towards shaping the citizens of the future.
WHY WE,
WORK TOGETHER !
Market Scope
and Potential
India’s higher education system is the largest in the world enrolling over 70 million students while in less than two decades, India has managed to create additional capacity for over 40 million students.
Current School Segment
US $52 Billion (52% to the education market in India) .
Higher education is 15% of the market size.
Text-book, e-learning and allied services - 28%
Vocational education in manufacturing and services - 5%
Tridha
Inodai Waldorf School
RBK International
Riverside
IB Board, multicultural learning, access to world renowned faculty.
Design oriented education style, open-thought approach, user-centered curriculum
Rudolf Stiener style of teaching, multi-hyphenated approach with holistic learning curriculum
Diverse student population, Waldorf style of schooling. Access to ed-tech, conscious learning
.png)
.png){kind=small}
Competitor
Analysis
Proposed Timeline
India’s higher education system is the largest in the world enrolling over 70 million students while in less than two decades, India has managed to create additional capacity for over 40 million students.
.png)
.png)
R.I.S.E
Methodology
R.I.S.E was designed as a unique methodology that our consultancy would use while working with schools.
You can tap/ hover over the yellow boxes to read more.
Phase 1
Research
Institution Assessment
and Audit
-
Understand Ideology and Foundation of school by studying school documents
-
Consumer Profiling: Students, Faculty and Parents who enroll in the school
-
Pedagogy Technique study by attending classroom sessions
-
Space allocation assessment by interior experts
-
School Flow and Mobility Study
April - May
April - May
Phase 2
Investigate
Analysis + Opportunity Mapping
-
Analysis and inferences from Phase 1
-
Pretotyping by devising tools and experiments with assorted Focus Groups
-
Temporary Workshops and Trial Runs over short durations to gage responses and effectiveness of probable service solutions
-
Streamlining Solutions with Institution Vision
June - November
Phase 3
Solve
Service Customization
-
Institution decides preferred service that they want to move forward with
-
Revenue and Costing based on the services requested is provided to the client for their clarity and confirmation on moving forward.
January -
Empower
Phase 4
Implementation
-
Implementation of service is undertaken in the institution
-
The final handover of assets, payments and contract agreements takes place in the end.
-
The decision to terminate or carry forward the contract is taken at this phase
- March
Project Cost
Breakdown
20 lacs
Phase 1
20 - 22 lacs
Phase 2
Phase 3
Variable* (25-30 lacs)
.png)