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How do we co-design neighborhood cowork services with citizens?

KEYWORDS

PUBLIC CO-DESIGN - SERVICE PROTOTYPING - BOUNDARY OBJECTS 

CONTEXT

This project focused on bringing citizens to the design discussion. In the context of coworking, we explored the new needs and services that may arise for a coworking space themed around wellness. Our team working on concept generation, development and service idea prototyping for this.


KEY STAGES

- Using 2x2 Matrix Tool for Concept Generation
- Furnishing concept on wellness inspired cowork for Italy
- Designed Boundary Objects and Materials to conduct co-design workshop.
- Card Sorting and Space Building exercises were designed.
- Rapid prototyping techniques were used to develop the UX
- Low fidelity Paper Prototyping with 4 participants
- High Fidelity Figma Prototype mixed with spatial experience testing with 4
participants 



4 weeks workshops, February - March 2022

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Concept Generation

We used the 2x2 Matrix Technique of the Global Business Network as shared by Peter Schwartz.
 

  • Through research we determined the two influencing factors of our axes and also the four polarities that could possibly exist.
     

  • After a few challenging iterations and combinations we arrived at our final Matrix. We used the Matrix to ideate and build concept ideas. Through this we arrived at 4 new concepts.

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The Final Concept
A Wellness Inspired Co-Working Neighborhood

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The City as a Playground

As work starts to take more and more of our time in the day, we anticipate that making time for physical fitness will also get difficult. Traditional offices offer gym services and some indoor sports today.

We imagine our co-working space designed to use the city as an active playground. The service aims to offer unique physical fitness opportunities to coworkers to blend physical fitness into their work routines.

We currently imagine our service to offer fitness challenges, monthly events, going beyond traditional fitness routines, gamifying the health experience, providing coaches and nutritionists and medical support among a few things

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Generating Service Needs
Online Co-Design Session

  • In this session we created Boundary Objects and performed a Co-Design Workshop to verify our idea with real participants.
     

  • The session used tools like Card-Sorting, Collage Making to understand their service needs and help use narrow down our service parts.
     

  • At the end of the session we collected feedback. The participants had chosen nearly all the services we had hypothesized. They also shared that they wanted to learn more about the service experience.

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  • We went on to design the Service Journey of the User to start building our Service Experience.

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  • We also made a re-designed version of the coworking experience that our participants built through a collage.

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Service Prototyping

ITERATION 1 : LO-FI

HOW MUCH TIME WILL A USER SPEND?

  • We learnt that users wont spend more than 1-2 hours in a day on wellness activities at our co-work.

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  • Participants expressed and interest in having new learning activities assisted by coaches along with a regular activity they are more comfortable with.

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  • Our participants found our scheduling mechanism simple and easy to follow.

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  • Participants valued human discussion and customization with a fitness expert.

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  • Our schedule did not have an indication of whether an activity will be assisted by coaches, which we added.

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  • Participants were curious to know the total amount that they will have to spend for their selections.

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  • Participants also wanted to know what would happen if they cancelled an appointment on short notice, how would it reschedule.

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AFFINITY MAPPING
& FURTHER IDEATION

ITERATION 2 : HI-FI

HOW WILL A USER RESCHEDULE?

  • We designed a high-fidelity prototype on Figma with two task flows and tested with 3 users. 3/3 were able to finish both tasks successfully.

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  • We were able to identify that our rescheduling mechanism was easy to follow.​

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  • It helped them learn about this function and they valued it.

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  • This prototype was designed in15 minutes

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  • The key personal takeaway for me was that simple hi-fidelity prototypes can be very helpful in communicating small service stories.

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  • It is also extremely effective for quick testing.

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"Very good implication during the rapid prototyping phase. (Soukarni) has been applying everything correctly and in a proactive way."
-
Marc Garcia I Fortuny
Head of Experience Design Strategy
at NTT Data, Barcelona

"(The team had) High interest for the topic and good application of methods and tools, great participation during the class and a collaborative approach.."
-
Daniela Selloni
  Service Designer, Researcher and Professor 
  at Politecnico di Milano 

FELLOW TEAM MEMBERS:
Naomi S, Enrico L., Giovanni P.

 
 All project findings are property of the team members and the
Poli.Design, Politecnico Di Milano, Italy.

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